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Paul Moreton has over thirty years of experience in the attractions and TV industry, ranging from strategic to commercial and creative positions. Having started his career selling balloons at Alton Towers in 1991, Paul went on to head up Marketing for Madame Tussauds and The London Eye before taking an opportunity at UKTV where he was responsible for the creation of three successful new TV channels.

Paul re-joined Merlin Entertainments in 2012 in the position of Group Creative Director. Paul has been the driving force behind the development of many iconic Merlin attractions, including the global rollout of Madame Tussauds, leading to the launch of the New York location.

As Group Creative Director, Paul’s role encompassed the whole Merlin business – all sites and all brands; and he and his team in Merlin Magic Making have been at the heart of Merlin’s development and growth strategy. Paul is actively involved in improving diversity and inclusion within Merlin and in his role as a Board member of the London Youth Games.