Lars Stegmann is an experienced sales and business development professional with a strong background in leading sales teams and managing key accounts across various industries, including entertainment and e-commerce. Currently serving as Trade Sales Director Europe at Merlin Entertainments since January 2024, Lars previously held the position of Chief Sales Officer at ORENDT STUDIOS GmbH, where responsibilities included business development and restructuring account management. With significant experience at Warner Bros. Discovery in digital sales leadership roles from 2020 to 2022, Lars excelled in cross-functional team management, strategic account negotiations, and project management. Earlier career roles include account management positions at news aktuell GmbH, Impire AG, and Lufthansa, highlighting a diverse skill set in sales strategy and customer acquisition within various sectors. Lars holds a Dipl- Kfm. degree in Marketing and Tourism Sciences from Leuphana University of Lüneburg.