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Jade West is a highly motivated and results-driven sales and events professional with over 15 years of experience across various roles in sales and events management. Currently serving as Head of Event Sales at Merlin Entertainments, Jade has previously held key positions including Account Manager at The ICC Birmingham, Business Development Manager at DSA Ltd, and Sales Manager at Novus Leisure. Additionally, Jade is the owner of The Petite Booth Co., which offers unique photo booth experiences. With a strong track record in maximizing sales and developing strategic action plans, Jade excels in team management and training, effectively fostering sales team performance to achieve business goals. Educational background includes attendance at Solihull College and Solihull Sixth Form College.