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Alison Jones is a seasoned professional in partnerships and sponsorship management with extensive experience across various sectors, including entertainment, luxury retail, and local government. Currently serving as the Senior Partnerships and Sponsorship Manager at Merlin Entertainments since October 2022, Alison leads initiatives for renowned UK attractions such as SEA LIFE and Madame Tussauds. Previous roles include Partnerships Director at Mauve Partnership, where Alison managed loyalty programs for major global brands, and Head of Marketing at BDM Group, focusing on sales growth strategies. Alison's career also encompasses significant positions at Hampshire County Council, Hearst, and Media 10 Ltd, demonstrating a consistent ability to drive business development and execute successful marketing campaigns. Alison holds a BA in International Business Studies from Leeds Beckett University.