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Edoardo Marini is an experienced Martech Manager at Merkle since January 2022, focusing on enhancing marketing strategies through technology and leading a team of marketing professionals. Prior to this role, Edoardo served as CXM - CRM Tech Lead, managing multidisciplinary teams and guiding clients in technical solution implementations, particularly with Salesforce. At dentsu international, Edoardo worked as a CXM Specialist, overseeing multiple marketing automation and multichannel campaigns across various industries. Previous experience includes roles as a Marketing Automation Specialist at H-FARM Digital Marketing and at 3M as a Marketing Assistant, as well as foundational roles in e-commerce and hospitality. Edoardo holds a Master's degree in Marketing Management from Università Cattolica del Sacro Cuore and a Bachelor's degree in Business Economics from Università degli Studi di Genova.