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Aliyah Buxoo has extensive experience in paid social media management, currently serving as a Paid Social Account Manager at Merkle B2B EMEA since November 2018, following roles as Senior Paid Social Account Executive and Paid Social Account Executive within the same company. Prior to Merkle, Aliyah worked as a Paid Social Account Executive at Mighty Social and as a Paid Social Planner at OMD EMEA. Aliyah began their professional journey as a Sales Assistant at JD Sports Fashion plc and River Island. Aliyah holds a degree from the University of Hertfordshire, completed in 2017.