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Lyra Manning is an accomplished content strategy and public relations professional with extensive experience across various industries. Currently serving as Director of Content Strategy at Meritage Homes since November 2021, Lyra is responsible for crafting and implementing content strategies to enhance brand awareness and engagement. Prior to this role, leadership as Managing Content Editor at Choice Hotels International included overseeing the creation of marketing and editorial content, while previous experiences involved developing media strategies as Public Relations Account Supervisor at RIESTER and consulting on promotional campaigns as the owner of Conversational Content, LLC. Lyra's career also includes significant roles in television journalism, having served as an anchor and reporter at several news stations, earning a regional Emmy award for reporting during tenure at WTVF-TV. Lyra holds a Bachelor of Science degree in Broadcast Journalism from Syracuse University.