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Sarah O'Donovan serves as a Brand and Marketing Executive at Merchr since March 2022, specializing in brand strategy, social media management, email marketing, and copywriting for various communication channels. Additionally, Sarah has been a Senior Brand Ambassador for Recognised since October 2021, focusing on brand activation through consumer engagement. Previous roles include Research Project Leader at M for Money Credit Union, Brand and Marketing Manager at LitterAware, Brand Activation Manager and Growth Expansion Manager at display block, and Junior Marketing Executive at Shannon Training Limited. Educational qualifications include a Master's degree in Marketing and Brand Management from Oxford Brookes University and a Bachelor's degree in International Commerce from the University of Galway.