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Prior to becoming CEO and Co-founder of Merchant Centric, David spent over 20 years in executive positions at some of the most successful franchise corporations in the world including Mail Boxes Etc. (now UPS Store), Coldwell Banker and Cendant Corporation (owned the franchises for Century 21, Ramada, Days Inn, Avis, Budget, to name a few).

In addition to his franchise experience, David was also part of the executive team at Realtor.com where he served as Chief Operating Officer for almost eight years. At the time, Realtor.com was the #1 consumer visited real estate web site, while also providing online marketing expertise to over one million Realtors.