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Richard Sanders is the Chief Commercial Officer at Mercedes-AMG PETRONAS Formula One Team. Richard has experience in developing sponsorship strategies, managing sponsor relationships, and acquiring new sponsors for the team. Previously, Richard held roles such as Global Sponsorship Manager at Mercedes AMG F1 Team, Head of Sponsorship at Manchester International Festival, and Senior Manager at Sportfive Limited (formerly Active Sports Marketing). Richard holds a BSc in Human Biology from the University of Leeds, a Masters in Business Management from Liverpool Business School, and has completed programs on negotiation at Harvard University and Saïd Business School, University of Oxford.