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Dr. Alexander Schulte-Mattler is an experienced professional in the fields of marketing and business intelligence, currently serving as the Head of Marketing & Business Intelligence for the Overseas region at Mercedes-Benz AG and previously as the Head of Digital Marketing for smart. Dr. Schulte-Mattler has held various roles at AUDI AG, including Senior Project Manager for Content Performance Analytics and Project Manager for User Experience and Customer Satisfaction. Additionally, contributions were made as a Doctoral Candidate and Research Assistant at the Institute for Customer Insight and as a Graduate Research Assistant at the Georgia Institute of Technology. Dr. Schulte-Mattler has a Ph.D. in Management and Marketing from the University of St.Gallen and a Master of Science in Industrial Engineering from the Georgia Institute of Technology.