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Ximena Reyes Santiago is a Digital Marketing Consultant Jr. at Merca2.0 since August 2022, specializing in custom marketing and communication strategies, as well as planning and monitoring marketing campaigns. Prior to this role, Ximena worked as a Digital Marketing Consultant Trainee, focusing on SEO strategies and web positioning content from June 2021 to September 2022. Experience also includes a position as a Copywriter at EL PERRO MÁS FELIZ, where responsibilities included blog writing and social media planning. Additionally, Ximena served as an Adjunct Professor at the Faculty of Political and Social Sciences, UNAM, from January 2019 to March 2020. Ximena holds a degree in Public Relations with a focus on communication and media from Universidad Nacional Autónoma de México, obtained in 2020.