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Vinícius C. is an experienced marketing professional specializing in performance marketing. Current position as Director of Performance Marketing at Merama includes previous roles as Senior Manager and Manager in the same field. Prior experience at Dafiti involved leading Latin American Performance Marketing as well as serving as Head of CRM, which included managing a team and strategizing communication channels for customer engagement. Additionally, Vinícius C. worked at Avon in various analytical roles, contributing to sales intelligence, performance marketing analytics, and system improvements. Educational background includes a Bachelor's degree in Computer Science from UFSCar and a postgraduate degree in Big Data Analytics from Universidade Presbiteriana Mackenzie, alongside a technical course in Information Technology from ETEC.