ÂÜÀòÂÒÂ×

Ernst Noppers, PhD, is an experienced Customer Intelligence Analyst currently working at Menzis since May 2015 and at SamenGezond since January 2019, focusing on promoting healthier lifestyle choices through an app and website. Noppers has held academic roles at the University of Groningen, where supervision of Master's thesis students in Marketing Analytics and Data Science occurred in early 2021, alongside previous research work as a PhD candidate from 2010 to 2015 that examined psychological factors impacting the early adoption of electric vehicles. Earlier experience includes a position as a Business Analyst at Databay from 2008 to 2010, providing insights into marketing strategies through complex customer behavior analyses. Noppers holds a PhD in Social Psychology and Master's degrees in Social Psychology and Economics/Marketing from the University of Groningen.