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Petter Säfwenberg is a seasoned design professional with extensive experience in product design and consultancy across various industries, including SaaS, Health Tech, and media. Currently serving as Design Director and Senior Product Designer at IW Adore You, Petter oversees the design and UX team while advancing the company's consulting services. As a consultant for Mentimeter, Petter contributes to the development of the design system Ragnar and enhances cross-department collaboration. Previous roles include Senior Product Designer at Kry and Schibsted, focusing on building patient-facing and user-facing design systems, respectively. Petter has also held positions as a guest lecturer at Berghs School of Communication and lead designer at Aftonbladet, where contributions spanned multiple digital projects. Earlier career highlights include interactive design roles at Vertic and Domani Studios, along with founding a street fashion line, PÉFF. Educational qualifications include a degree in Digital Media Creative from Hyper Island.