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Lisa Catron, CTIS, CSTP, CTTP, currently serves as the Sr. Director of Global Travel Trade at Memphis Tourism, a position held since December 2001. Prior to this role, Lisa Catron held various titles including Director of Sales and Associate Director of Sales at Holiday Inn & LaQuinta Inn & Suites from March 1998 to December 2001. Additionally, Lisa Catron gained extensive experience in the hospitality industry working at several establishments such as Omni Hotel, Adam's Mark, AmeriSuites, Howard Johnson, and LaQuinta Inn & Suites between October 1989 and March 2000, where roles included General Manager, Director of Sales, Sales Manager, and Sales Coordinator. Education was obtained from The University of Memphis.