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Alissa Blair is a marketing professional with extensive experience in developing and executing strategic marketing initiatives across various industries. Currently serving as the Director of Marketing Strategy at Memorial Healthcare System, Alissa drives marketing plans to achieve organizational growth while enhancing brand integrity. Previous roles include Marketing Director at CoolToday, where the focus was on brand awareness and customer engagement, and Director of Brand Marketing at City Furniture, responsible for comprehensive marketing strategies and cross-departmental collaboration. Alissa's career also includes significant positions in media buying and advertising management, showcasing a strong foundation in media strategy and negotiation. A graduate of Florida State University with a Bachelor of Arts Degree in Advertising, graduating Magna Cum Laude, Alissa brings a rich blend of creativity and analytical skills to marketing leadership.