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At the early age of 20, Liora began working alongside her father Yuli Ofer in Ofer Investments, the company he had founded and headed. In 1995, Liora was appointed head of the Group’s hotel operations in Eilat, and in 2007 became the director and Deputy Chair of the real estate company Melisron. In 2008, Liora Ofer was appointed Board Chair. Ms. Ofer also serves as the Board Chair of Ofer Investments, Melisron’s parent company. Through a series of decisions led by Ms. Ofer, including the acquisition of the Ramat Aviv Mall and the acquisition and merger of 25 malls owned by British Israel, Melisron became one of the largest commercial real estate companies in Israel. Supported by the company’s stability, Ms. Liora Ofer initiated a unique move promoting corporate social responsibility when she announced her intention to limit her management fees and bonuses from the company. Alongside her extensive business endeavors, Ms. Ofer has devoted much energy to volunteer work, carrying on the family tradition and her father’s spirit, and she is active in efforts to reduce socio-economic gaps in Israel and promotes cultural projects in Israel’s towns and cities in the periphery.