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Carla Ferreira possesses extensive experience in sales and marketing within the hospitality industry, having worked for Meliá Hotels International since 2010 in various roles, including Sales Development & Luxury Director for EMEA and APAC, and Regional B2B Sales Development & Leisure Director. Prior roles at Meliá include Leisure Sales Director and Area Director of Sales and Marketing for Portugal. Carla's prior experience includes significant roles at Sol Hotti Portugal Hotéis and Meliá Confort Lisboa. Educational credentials include a Licentiate in Tourism Development and a Bachelor's degree in Tourism, Hospitality, and Thermalism from Instituto Superior de Lisboa e Vale do Tejo.