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Barbara S. is a seasoned professional with extensive experience in e-business, e-commerce, and digital marketing. Currently serving as Projektleiterin E-Business at Meier Tobler AG, Barbara S. also holds a position on the Board of Advisors for moebelscout AG. Previous roles include Head of E-Commerce and Marketing at Ochsner Shoes AG, where Barbara S. was part of the executive management team, and leadership positions at Roland SE and AMAG Automobil- und Motoren AG. With a solid educational background from the University of Applied Sciences and Arts Northwestern Switzerland, including certificates in IT project management and e-business management, Barbara S. exemplifies expertise in navigating digital transformations within retail and consumer electronics sectors.