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Merav Shapira is an experienced professional with a strong background in marketing research and business management. As the CEO and Co-Founder of Meida Shivuki since June 1991, Merav has led a marketing research group that offers a diverse range of research models. Additionally, Merav serves as the Director and Co-Founder of PanelView Israel, established in 2010, which operates under the ownership of Meida Shivuki and Market Watch, providing market survey services to support decision-making in the Israeli economy. Merav holds a Master of Business Administration in Marketing and a Bachelor's Degree in Political Science and Government, both from Tel Aviv University.