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Olga Burikova is a seasoned marketing professional with extensive experience in digital and CRM marketing. Currently serving as Digital Marketing Lead at МегаФон since July 2019, Olga is responsible for developing and implementing marketing strategies across digital sales channels and omnichannel communications. Prior to this role, Olga held the position of CRM Marketing Lead at АО "АЛЬФА-БАНК," where strategic planning and execution of communications for customer acquisition and reactivation were key responsibilities. Previous experience includes leading CRM and email marketing at Independent Media and managing internet projects at KupiVIP.ru E-Commerce Services. Olga's educational background includes a Master's degree in E-Commerce & Project Management and a Bachelor's degree in Psychology from the National Research University - Higher School of Economics.