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Paulina Suastegui has a diverse work experience in the field of social media and content strategy. Paulina is currently serving as the Head of Social Media at Super, a position they have held since September 2023. Prior to this, they worked as a Content Strategist at Mercado Libre México from March 2022 to September 2023, where they were responsible for developing content strategies for campaigns and always-on activities, creating and managing social media posts, and optimizing performance through paid media and boosting strategies.

Before joining Super, Paulina worked as a Content Manager at IBloom Digital Agency from August 2021 to March 2022. In this role, they developed and executed content strategies for social media, created daily and real-time content aligned with the governmental agenda, and monitored social media platforms.

Paulina also gained valuable experience as an Analyst of Contents at Dish México from July 2019 to July 2020, where they defined and executed content strategies for various channels, controlled information flow for effective communication, and edited advertising materials and user manuals. Additionally, they started their professional journey as a university intern at TV Azteca from October 2015 to June 2016.

Overall, Paulina Suastegui has demonstrated expertise in content strategy, social media management, and optimizing performance through various roles in the industry.

From 2012 to 2017, Paulina Suastegui attended the Universidad Nacional Autónoma de México, where they obtained a Licenciatura degree in Comunicación, periodismo y actividades afines.