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Anneke Sneevliet currently serves as the Marketing and Transformation Director for Diabetes UKIB at Medtronic, beginning in November 2023. Previously, Anneke held various roles at Hoya Vision Care, serving as Global Director of Brand Strategy and Marketing Development, and Global Director of Brand Communication, Activation & Digital Solution Center, where responsibilities included developing marketing strategies and leading digital transformations. Prior experiences include leadership roles at Philips, focused on marketing communications for healthcare products, and significant contributions to Nutricia Medical Nutrition in commercializing medical nutrition products. Earlier career stages involved positions in brand management, account services, and business development across various companies. Anneke's educational background includes a BA in International Marketing & Management from Hanze, further studies in Nutrition & Health, and completion of a program in Business Sustainability Management from the University of Cambridge.