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Toni Morris is a seasoned creative professional with extensive experience in digital media and marketing. Currently serving as the Director of Digital Media at +MEDRITE Urgent Care, Toni has successfully led a creative team to implement marketing campaigns that resulted in a 25% increase in patient appointments and oversaw the development of a mobile application. Previous roles include Creative Director at Citi, where Toni established UX standards, and Principal / Creative Director at ATTENTION Media, where notable accomplishments include the successful Oleplex product campaign and a website relaunch for Follain. Additionally, Toni held positions at The Estée Lauder Companies Inc. and Bumble and bumble, focusing on innovative concept creation and digital media development.