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Michael Serruya is somewhat of a perennial entrepreneur, along with his brothers Michael co-founded Yogen Fruz 30 years ago. Over the years, through organic growth and multiple acquisitions, Michael and his brothers have built a Franchising operation which today spans over 5100 locations, and operates in 27 countries around the world. Michael and his brothers have diversified over the years to build Serruya Private Equity (SPE), into an enterprise which has annual system-wide sales of over $1.5 billion. Michael’s role has evolved into both an investor and operator of various diverse business endeavors.