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The Development Team at mediasmart is responsible for designing, building, and maintaining the company's programmatic advertising platform. Comprised of frontend and backend developers at varying levels of seniority, the team ensures the seamless integration of consumer journeys across multiple devices. By leveraging both online and offline behavioral signals, they enhance the platform's targeting and personalization capabilities, enabling marketers to deliver unified and impactful communication. The team supports the platform's functionality for self-serve, managed serve, and custom-built solutions through open APIs.