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Leonardo Oliveira

Digital Strategy Director at MediaSense

Leonardo Oliveira's work experience includes the following roles:

- Digital Strategy Director at MediaSense since February 2021. Responsibilities include building high performance media operating models and unlocking value for global brands.

- Investor/Partner at FirstPartyCapital since May 2021.

- Senior Digital Consultant at Community Fibre Limited from November 2020 to January 2021. Responsibilities included assessing internal digital media capabilities and designing their digital transformation.

- Senior Global Brand & Media Manager at Vodafone from September 2018 to October 2020. Led the in-housing project of the digital media buying of Vodafone globally.

- Digital Business Partner, Europe at Kaspersky from July 2017 to September 2018. Responsible for driving digital growth across the EU region and shaping the European digital business roadmap.

- Head Of Digital at Kinase from October 2016 to July 2017. Responsibilities included improving clients' digital performance through paid search, paid social, and programmatic buying.

- Senior Digital Marketing Manager at Digital River from September 2015 to October 2016. Led a team of experts and developed strategies and optimization plans for various clients.

- Digital Marketing Manager at Digital River from March 2014 to August 2015. Developed the paid search strategy and built the paid search account structures for Lenovo.

- Digital Marketing Manager at Mediabrands from May 2013 to March 2014.

- Biddable Media Manager at Havas Media Group from May 2012 to May 2013.

- Online Campaign Manager at AdClick from September 2011 to May 2012.

Leonardo Oliveira has a strong educational background in marketing. In 2020, they completed a Mini MBA in Marketing from the Marketing Week Mini MBA with Mark Ritson. Prior to that, from 2009 to 2011, they earned a Master's degree in Digital Marketing from Instituto Politécnico do Porto. Leonardo also holds a Licentiate degree in Marketing from the same institution, which they obtained from 2003 to 2009. In addition to their formal education, they have obtained several certifications, including Design Thinking for Business Strategy from The University of Sydney Business School, TV Masters from Thinkbox, and various digital advertising certifications from Facebook, Twitter, Microsoft, Google, and Kenshoo.

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