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Lena Hoffmann is currently working as Projektmitarbeiterin Digitale Manufaktur at Stadt Aschaffenburg since April 2023. Prior to this role, Lena has been with mediaman GmbH since March 2005, holding various positions such as Organisations- und Teamentwicklung @People & Culture, Senior Information Architect, Mitglied Change Team, and Information Architect. Lena's education background includes a Diplom Kaufrau in Medienwirtschaft from Technische Universität Ilmenau earned between 1999-2004, and completion of courses at Intrisify Akadamie from February 2022 to 2023. Lena's expertise lies in UX-Strategie, UX/UI design, Konzeption & Spezifikation, and Content-Strategie & Copywriting.