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Heba Musa has a strong background in finance and accounting, with extensive experience in various leadership roles. Heba currently serves as the Chief Financial Officer at MediaLab, a position they have held since January 2023. Prior to this, they were the Chief Financial Officer at Absorb Software from an unspecified start date in 2017 until an unspecified end date in 2022. During their time at Absorb Software, Heba also held the positions of VP, Finance and Accounting in 2021 and VP, Finance from 2019 to 2021. Before joining Absorb Software, Heba worked at Buyatab Online Inc. as a Controller from September 2013 to July 2017. Heba began their career as a Senior Chartered Accountant at Deloitte Canada in 2009 and previously worked as a Customer Service Representative at TD from September 2008 to August 2010.

Heba Musa completed a Bachelor of Business Administration (BBA) degree in Accounting at Simon Fraser University from 2006 to 2010. Heba then pursued a pre-certification program in Chartered Accounting at CA School of Business from 2010 to 2012.