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Nea Barman is an experienced professional in digital outdoor advertising and strategic media planning, currently serving as a Digital Outdoor Advertising Advisor at Mediakonserni Keskisuomalainen. Barman also advises on growth strategies for global retail media and digital outdoor SaaS companies as an Advisor to the Board at DOOHLABS. Previous roles include contributing as a Columnist for MARKKINOINTIUUTISET and advocating for influencer management and branded content sourcing as the Director of Partnerships at Boksi.com. Barman's extensive background includes roles such as Global Consumer Insights and Media Manager at Marimekko, where significant improvements in sales and brand awareness were achieved. With educational credentials in Futures Studies and Marketing from various institutions, Barman has collaborated with notable clients across multiple industries, including FMCG and retail.