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Ard van Midlum currently holds the positions of Manager Data & Analytics and Digital Specialist in Digital Development at Mediahuis Noord, a role pursued since September 2016. Prior to this, Ard served as a Senior Online Marketeer at NDC mediagroep, where responsibility included generating optimal online audiences and advising on the integration of marketing strategies. From November 2013 to August 2016, Ard worked as an Online Marketing Consultant at AdResults, focusing on delivering exceptional outcomes for top advertisers in the Benelux region. Earlier experience includes various marketing roles at Hotels.nl, culminating in responsibilities as Marketeer, Coordinator of the Reservations Department, and Reservations Agent. Ard van Midlum holds a Bachelor’s degree in Sport Studies from Hanze and further education from the University of Groningen.