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Tom Michiels is an experienced professional in content creation and digital marketing, currently serving as the Director of Content Republic at Mediafin since June 2014. In this role, Michiels leads the branded content and native advertising unit for De Tijd and L'Echo, Belgium's foremost business newspapers. Previously, Michiels has held various roles, including Digital Marketing & Communication Architect at A Bigger Bang and Senior Account Manager at ZN Consulting, focusing on strategic consulting and online strategy for global organizations. With a strong academic background, including an Executive MBA from Flanders Business School and multiple advanced degrees from the University of Antwerp and KU Leuven, Michiels is well-versed in digital marketing, communication, and e-commerce. Additional experience includes teaching as a visiting lecturer at Thomas More and contributing to the TEDxBrussels social media team.