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Karyne Roy is an experienced professional in content strategy and portfolio management, currently serving as Associate Director of Addressable Content Strategy at Mediabrands Content Studio since November 2021. Prior roles include Manager of Addressable Content Strategy at the same company, as well as various positions at UM Worldwide, where Karyne handled portfolio management for clients including CVS and American Express. Karyne’s career began at Kantar Media as a Front Office Coordinator and included a role as Administrative Assistant to the Director of Development at The Salvation Army. Karyne holds a Bachelor of Science in Business Management from San Francisco State University, earned between 2010 and 2014, and graduated from Archbishop Mitty High School in 2010.