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Jeff Smeltzer is a seasoned marketing professional with extensive experience in various sectors, including healthcare, telecommunications, and finance. Currently serving as a Senior Marketing Advisor, Digital at Medavie Blue Cross since October 2019, Jeff has developed a strong digital marketing strategy for the premier health services provider in Canada. Prior roles include Marketing and Communications Lead at MetOcean Telematics, Key Account Manager at The Chronicle Herald, and positions in marketing at Eastlink and Bell Aliant, among others. Jeff's expertise encompasses account management, strategic marketing, and content development, supported by education in History from Dalhousie University and Public Relations courses at Mount Saint Vincent University.