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Sam Bain is an experienced professional in digital transformation and customer engagement, currently serving as the Chief Customer and Transformation Officer as well as the Chief Digital Officer at MECCA Brands. Prior roles include Multichannel Director at both Brown Thomas and Arnotts, General Manager and Head of Ecommerce at Awear, Head of E-commerce at Oxfam, and Head of Marketing Strategy & Planning at eBay. Sam Bain's educational background includes a postgraduate diploma in Management Studies from the University of Oxford and an undergraduate degree from the University of Nottingham.