ÂÜÀòÂÒÂ×

Shubu Mitra is a seasoned marketing professional with extensive experience in leadership and consultancy roles. As Cofounder and Chief Operating Officer at MarCaps since 2019, Shubu Mitra focuses on enhancing marketing capabilities and driving growth for organizations. In addition, Shubu Mitra has served as a Founding Investor and Advisor at MeasureMatch Ltd since 2016, contributing to the development of an online marketplace for marketing technology experts. Previously, Shubu Mitra held the position of CEO at Agile Measurement from 2017 to 2019, where agile data-driven approaches were implemented to optimize marketing efforts. Shubu Mitra's earlier career includes significant roles at The Coca-Cola Company, spanning a total of seven years in various director positions, and as a consultant at McKinsey & Company. Academically, Shubu Mitra holds a Ph.D. (All But Dissertation) in Marketing from Purdue University Daniels School of Business, an MBA in Marketing from the University of Mumbai, and a B. Tech in Mechanical Engineering from Banaras Hindu University.