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Michael O. has a diverse work experience spanning over 15 years. Their most recent role was as a Mentor at adplist.org, starting in January 2023. Before that, they worked as the Head of Growth, Africa at Mdundo.com, where they successfully drove audience and paid subscriber growth in key African markets. Prior to that, Michael served as the Growth Editor, West Africa at BBC, where they significantly grew users to the BBC language websites and products in West African markets. Michael also improved digital literacy in BBC newsrooms by partnering with tech companies. Michael's experience also includes working as the Analytics and Audience Development Lead at Ventra Media Group, where they used data insights to grow search audiences and total traffic for The Guardian Nigeria. Michael has also worked as a Digital Marketing Consultant at DigiEngage Nigeria Limited and as the Head of Digital Marketing at Jobberman Nigeria, where they increased digital advertising revenue and grew website traffic through various strategies. Earlier in their career, Michael worked as a Web Developer and Online Marketing Strategist at Webthinkers Nig, where they designed and managed websites and grew user bases for various products and services.

Michael O. obtained a Bachelor's degree in Computer Science from Lagos State University, where they studied from 2004 to 2009. In 2015, they completed the Core: Credential of Readiness program at Harvard Business School Online. In 2022, they enrolled in the Quantic School of Business and Technology to pursue an Executive MBA, which they are expected to complete in 2023. Additionally, Michael has obtained several certifications, including "Intro to Python for Data Science" from DataCamp in February 2017 and "Data Science Foundations - Level 1" from IBM in January 2017. Michael also obtained certifications in digital marketing management, website design and development, and Google Analytics training, all from Udemy. The specific months and years for the certifications from Udemy are not available.