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Shiv S Tripathi is an Associate Professor at the Management Development Institute in Gurgaon since June 2014, where Shiv specializes in strategy and is the faculty-in-charge for the PGDM-BM program. Prior to this role, Shiv served as an Assistant Professor at Calcutta Business School from August 2011 to May 2014, focusing on marketing and strategy. Shiv's industry experience includes working as an Area Manager at Exide Industries Limited, where responsibilities involved brand management and market research in collaboration with firms like Nielsen and IMRB. Earlier in 2006-2007, Shiv was a Teaching Assistant at the Indian Institute of Technology, Kharagpur, engaging in research on various aspects of innovation. Educational qualifications include a PhD in Product and Service Innovations from the Indian Institute of Technology, Kharagpur, along with an MBA from Deendayal Upadhyay Gorakhpur University and a BSc in Physics and Mathematics from the University of Lucknow. Shiv has also conducted management development programs for prominent organizations, including Bharat Electronics Limited and the Reserve Bank of India.