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Daria Cherdyntseva is a highly skilled professional with extensive experience in analytics and auditing. At McKinsey & Company since November 2020, Daria has progressed from Senior Business Analyst to Senior Associate, contributing to strategic decision-making processes. Prior to this, Daria served as Head of Analytics at ivi.ru from January 2019 to October 2020, focusing on market research and modeling to support top management and shareholder decisions. Daria's career began at KPMG Russia, where from September 2015 to December 2018, management of audit teams and conducting management accounting training showcased strong leadership and expertise, earning recognition as an outstanding performer with a double promotion. Academic qualifications include a Master's degree in Applied Mathematics from Southern Federal University and participation in exchange programs at University of Twente and Linköping University.