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Areeba Zehra is a Product Analyst at McKinsey & Company since January 2024, with a diverse background in product management and project coordination across various sectors. Prior experience includes serving as Regional Project Manager at Daraz, where responsibilities involved strategic oversight of projects. Areeba's role as Product Manager at Cityscape Technology Corporation focused on the development and launch of a real estate platform in Saudi Arabia, while earlier experience at Linkstar involved leading a cross-functional product development team. Areeba founded Live Natural, developing a marketplace for Pakistani small businesses, and held roles at Khaadi SMC Pvt. Ltd. and Daraz.pk that emphasized market research and strategic planning. Educational qualifications include a Bachelor of Business Administration in Entrepreneurship from the Institute of Business Administration.