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Alvar Diez Llamazares is a Marketing Cloud Consultant at S4G Consulting since April 2021, specializing in automated marketing solutions through Salesforce, particularly utilizing Marketing Cloud and Salesforce Einstein for audience segmentation and personalized communication. Previously, Alvar served as a CRM and Marketing Automation Assistant at CATSA and as a Freelance Marketing and Communication Consultant, helping SMEs transition digitally. Alvar also has a background in educational roles, having worked as a Business Management Professor at Alquite Escuela de tiempo libre, where strategic business management was taught. Further experience includes content writing at SrBurns, corporate communication with Asociación Auryn, and participation in various European projects. Alvar is an alumnus of ESIC Business & Marketing School, holding advanced degrees in CRM and Marketing Automation as well as Customer Experience Management, and has a Master’s in Executive Management and a Bachelor's degree in Advertising and Public Relations from Universidad Rey Juan Carlos.