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Tessa R. Shaffer serves as the Director of Marketing at McKinnis Roofing & Sheet Metal since August 2023. Previously, Tessa held the same title at Milliman from October 2021 to April 2023, where responsibilities included developing a marketing brand strategy and enhancing sales goals for the health benefits profit center. Notable achievements include improving organizational efficiency with a smart CRM system and executing strategic marketing campaigns. Tessa's experience also encompasses roles as Director of Marketing and Marketing Lead at LTi Technology Solutions, where expertise in B2B SaaS marketing, integrated marketing communications, and targeted campaign management was demonstrated. Tessa's career began in the United States Air Force as a Visual Information Journeyman, providing visual media support. Educational credentials include a Master of Science in Strategic Marketing, a Bachelor of Science in Marketing Management, an Associate of Occupational Studies in Graphic Art & Web Design, and an Associate of Arts and Sciences in Commercial and Advertising Art, all obtained from various institutions.