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Naomi Merchan is a Strategic Planner at McCann Worldgroup Spain since February 2023, working with clients such as Iberostar Beachfront Resorts and Bicentury. Prior experience includes serving as a Jr. Strategic Planner at VMLY&R from January 2022 to February 2023, contributing to brand building strategies and competitive benchmarks for clients like Nocilla and Lay's. Naomi also held roles at 14 as a Junior Strategic Planner and Strategic Planner Trainee, supporting social media and digital strategies for SEAT & CUPRA, and at MT Marketing y Comunicación, where responsibilities included account management, social media strategy, and influencer marketing for clients like Penguin Random House. Naomi Merchan holds a degree in Advertising and Public Relations from Universitat Pompeu Fabra and a certification in Strategic Planning and Creativity from Brother Ad School.