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Miguel Vara Pareja serves as the Head of McCann Content Studios at McCann Worldgroup Spain since March 2024. Previously, Miguel was a Global Senior Comms Strategist at the LEGO Group from September 2019 to February 2024, where the focus was on creating cohesive campaign experiences. Prior roles include Global Senior Social Strategist at the LEGO Agency, Head of Social Media at Feref, and Global Social Media Lead at McCann Worldgroup, showcasing expertise in social media and communications across various high-profile brands. Miguel started with a Bachelor's degree in Advertising and Public Relations from Universidad Complutense de Madrid, earned in 2012.