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Paolo Maccarini is a seasoned Creative Director at McCann Worldgroup since 2004, leading campaigns for major brands including Nespresso, Coca-Cola, and Vodafone, demonstrating expertise in creative direction across various sectors. Previous roles include Senior Copywriter at Ata De Martini & C. from 2001 to 2003, specializing in clients such as Fastweb and Honda, and experience as a Copywriter at DDB, Ammirati Puris Lintas, and LINTAS, contributing to campaigns for brands like Volkswagen and Mercedes. Paolo Maccarini holds a Master's degree in Storytelling and Performing Arts from Fondamenta HOLDEN and a communication degree from Accademia di comunicazione.