Gideon Wilkins possesses extensive experience in research and brand guidance, currently serving as the Group Head of Research and Head of Research at McCann Worldgroup. Previously, Gideon held roles as Global Brand Guidance Director and Account Director at Kantar Millward Brown, and has been a Director at Insight Counts Ltd and Wilkinet Ltd. Additionally, Gideon contributed as a Knowledge Worker at Capgemini. Educated at Cardiff University, Gideon earned a BA in History, building a strong foundation for a career in research and brand strategy.