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Asa Keren is a seasoned creative professional with extensive experience in the advertising industry. Currently serving as Creative Director at McCann Tel-Aviv Israel since October 2020, Asa previously held the same role at Grey Tel Aviv from May 2015 to September 2020, and began a career in writing, directing, and producing at Ritalin Kids from September 2011 to May 2015. Additionally, Asa contributed as a Marketing Specialist at I.s.b.c from September 2013 to June 2014. Asa holds a degree in Communication, Design, and Visual Communications from Reichman University, completed in 2014.