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Sarah Faust is an accomplished data and analytics professional with extensive experience at The Kite Factory since 2016, currently serving as Head of Data & Analytics. In previous roles within the agency, Sarah has led initiatives such as migrating reporting to automated dashboards, developing campaign measurement solutions, and executing client-facing analytics projects. Earlier career stages include key positions in digital planning and media buying, with a focus on optimizing paid search and social campaigns. Additionally, Sarah holds a PhD in Nanoscience from The University of Manchester, where research involved the synthesis and characterization of nanomaterials, along with outreach efforts to promote science education.