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VIGNESH A.R is currently working as an Associate Director in Search & Social at M&C Saatchi Performance since November 2021. Prior to this, VIGNESH held the position of Associate Group Head at Interactive Avenues from May 2018 to the present. With a background in Electrical, Electronics, and Communications Engineering from IIET, VIGNESH has gained experience in the digital marketing field through roles such as Senior SEM Analyst at Wisoft Solutions and Senior SEM Specialist at Paragon Digital Services Pvt Ltd.